01
Creative production
Statics, creator led UGC scripts, hooks and full ad copy, in batches sized for testing rather than for a portfolio. Every concept ships in multiple formats so fatigue takes longer to land.
Brazilian agency · US nutra DTC · full stack
You've been competing with offers we built. Now we'll build yours.
Metria builds and runs nutraceutical operations in the US market. Creative production, media, email and SMS, call center, and our own manufacturing. All of it aimed with one of the largest nutra DTC data archives in the market, over 20 million data points.
Leave your email and we will send the read on your category. You get the strategies we use and the first thing we would change, and most of it is work your team can put live this week.
- 20M+ data points on US nutra DTC
- Formulation and manufacturing in house
- Offer, creative, media, CRM and calls
The ecosystem
One team for the parts that usually take six vendors.
Take the whole stack or take one piece of it. Most operations start with the part that is bleeding and add the rest once they see how it moves.
20M+
Data points on US nutra DTC
One of the largest nutra DTC archives in the market. Every ad we can see, tagged by hook, format and time in market. Every offer we can map, front to back. Every brand worth watching, tracked daily. It is what aims all of the work below, and we run it against your category before anybody writes a line.
02
Media
We buy it ourselves when that is what the operation needs, and we sit alongside your buyer when it is not. Your account, your card, our hands on the daily reads.
03
Email and SMS
The revenue most nutra operations leave sitting in the list. Flows, campaigns, winbacks, abandoned checkout, and the copy that actually carries them.
04
Call center
Operators trained on your offer and your objections. Upsells, downsells and recovery on the calls your funnel already paid to generate.
05
Manufacturing
Our own nutraceutical production. Formulation, sourcing and supply, so the product side moves at the same speed as the marketing.
Results
Three of the operations we have run.
Different starting points, same stack behind all of them.
$1B+
Add up every operation the people on this team have run and it comes to more than a billion dollars in revenue generated.
Men's health
Absolute zero to $300K a day in 5 months.
No product in market, no list, no creative. We built the operation from nothing and scaled it inside a single quarter and change.
$300KPer day
5 moFrom zero
Weight loss
From $20K a day to $350K a day.
An operation already running and stuck. We rebuilt the funnel economics before touching spend, which is where the AOV lift came from.
$350KPer day
+35%Funnel AOV
Product build
An offer created from scratch for Men's Health focused on erectile dysfunction.
This client wanted to have a brand new product on the market but had no knowledge of this niche.
He contacted us for this job with a 20 day deadline, where we went all in to give him the compounds for the product, over 16 personas of possible buyers, 40 ad batches for testing and a complete landing page for the product.
$1MIn the month
20Day deadline
How it runs
One email is the whole intake.
No questionnaire, no discovery workshop, no proposal deck. You get something usable before you decide anything.
This week
The first thing we would change.
Usually it sits in the funnel economics, the follow up, or an angle that is already fatigued. Most of it is work your own team can put live immediately.
From there
Whichever parts of the stack you want.
Creative only, the call center, email and SMS, the manufacturing, or all of it together. We scope it around what your team already covers.
Questions
Answered before the call.
Where is the team?
Brazil, which is where a large share of the offers winning US nutra right now are built. We have spent 3 years operating inside this market and the archive came out of that work.
The team writes and works in US English, on US hours. Ask for creative samples before you sign. We would rather be judged on the writing than on where the desk is.
Can we use just one part of the stack?
Yes, and most clients start that way. Creative only, email and SMS only, the call center on top of a funnel you already run, or manufacturing while your team handles the marketing.
The pieces are built to work together, so adding one later is a scope change rather than a new onboarding.
Do you run the media?
When the operation needs it, yes. On a launch there is usually nobody to hand untested creative to, so we buy it ourselves until there is a winner. On an account that already has a buyer, we work alongside them and feed the testing queue.
Media budget is always on your card, in your account.
What do you need to start?
An email address for the category read. That is the entire intake.
Once we are working together we will ask for your best performing creative so we have a control, your substantiation file so we know what the copy can defend, and whatever your team can tell us about what has already been tried.
How does pricing work?
It depends on how much of the stack you take. A single piece runs on a monthly, a full build carries a fixed fee for the build phase and a monthly after it. Media spend and manufacturing costs are always separate and always yours.
Write to us and we will price the real scope inside 48 hours.
Start here
Leave your email. Get the read this week.
We run your category against the archive and send back what is running, what is open, and the first change we would make. Free, checked by a person, inside 24 hours.
Would rather talk first? contact@metriastudios.com